Greed is good?

It seems that greed is endemic at least.

Why is it that T.V. shows such as Survivor and Big Brother are the most popular and yet reward behaviour that would be admonished in a playground?

Do we get anything for not being greedy other than the ability to take the moral high ground?

Is there an incentive other than self reward for being charitable?

How can we convince people that not being greedy is better or are we all best off being greedy and trying to outwit, outplay, outlast...

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